a digital creator, model, and proudly an introvert who speaks through visuals, creativity, and meaningful work rather than words. My journey has always lived between two worlds: the precision of fintech and the expression of art and I carry both with equal passion.

Alongside my creative work, I am the Founder & CEO of SmartFlow Technologies, a digital payments company empowering businesses with seamless, secure, and innovative online payment solutions. I am currently also working in Business Development at BaadMay (BNPL), expanding partnerships and shaping new digital payment experiences. Previously, I have worked with NIFT as Manager Partnerships & Business Development, where I collaborated closely with merchants, banks, and aggregators in the payments ecosystem. My background also includes the healthcare and wellness sector, with strong experience in business development, customer experience, relationship management, and strategic growth. I hold an M.Phil in Botany/Plant Biology from GC University Lahore, a place that shaped both my discipline and creativity.

But beyond the corporate titles, I am someone who finds joy in creating through fashion shoots, brand campaigns, PR packages, digital content, and visual storytelling. On social media, I work as a digital creator and model, collaborating with brands for paid promotions, creative direction, styling, and PR gifting projects. I love presenting products in a thoughtful, aesthetic, and authentic way keeping every frame natural but impactful.

Whether it’s fashion, lifestyle, beauty, or product-based shoots, I aim to bring soft expressions, elegant styling, and subtle storytelling into everything I create. Being an introvert helps me stay grounded, observant, and detail-focused qualities that shape both my professional journey and my content creation style.

If you’d like to collaborate, explore PR partnerships, or work together creatively my DMs are open.

Artist | Fashion Shoots | Paid Promotions | PR Packages | Digital Creator | Old Ravian (GCU)
DM for PR / Collab